Friday, February 26, 2010

What a weird ad..

Have you seen the new ad of JK cement.

I do not really understand the relation between the woman in the ad and ofcourse the cement.

Check out this ad below and do let me know if you understand the relevance of the woman.


Sometimes, I cannot really understand who is the creative guy behind these ads..


PS : And if you have got those wacky ideas as to what could be the reason for coming up with such an ad, Click here..

30 comments:

supriya said...

he he he....creativity at its worst...!! lol..!!

Chanz said...

hahaha... worst..!!

Atul said...

... i guess it was a bad video editing at the Ad agency... and people at JK thought it was creativity coz their grey cells were cemented to the Ad ... :P

Chanz said...

@ Atul : God knows what was going through their near empty brains when they approved of such an ad..

Atul said...

God was busy watching Sachin's double century... that's why they should ban TVs up there!

Chanz said...

LOL... :P

Dipanjoy said...

well friend this is a strategy,Just see even we make fun of it, or we find it very weird but we still can recall the ad and the product. That one purpose of the commercial is served. A total brand recall.

Chanz said...

@ Dipanjoy : I agree... just like bad publicity is still publicity.. Brand recall.. I learned that in B-school..

Wicked Witch of the West said...

So funny, one of my facebook friends was looking for enlightenment on this too...I guess noone gets it!

Chanz said...

@ Wicked : Hehehe.. Thank god, I am not the only one looking for an answer.. There are few intelligent people like me.. :P

Wicked Witch of the West said...

Oh yeah, definitely getting attention...with the girl and then with the switch of topic

Chanz said...

But I have no idea what is the significance of the girl.. That too in a swim suit. if cement is to strength then what does the girl mean...

Vijay said...

Creativity at it worst, I don't know which type of people are their in the field of making ADVertiasment.
Not only this one their are many more which are meaningless.

I have tried to correlate the ad with the product.But its futile.

KEEP Blogging

:)

Sakshi said...

attention gaining tactics...

Chanz said...

@ vijay : yeah.. I know..

Chanz said...

@ sakshi : right..

vandy said...

yeah,,,,,,,,,,,these connections don't hv any logic

Siddhesh 'Ravan' Kabe said...

yeh tha kya....o_O well these ideas are tot by creative directors and copywriters...i was one b4...but wot the hll was this...how did d client approve it...:O

LITTLE ON THE EDGE said...

HEHE....what was it supposed to mean????cement at its best??

Chanz said...

@ Vandy : I dont know if there was any logic attached to it or no, but it definitely was stupid..

Chanz said...

@ Sid : rack your brains and find out..

Chanz said...

@ Little on the edge: I have no clue whtsoever.. :P

Saurabh Panshikar said...

Maybe thats the new advertising strategy! You develop a product, and you come up with an insane ad to publicize it...
The ad must be so confusing, that the people should go and buy the product just to get some info about the ad!

Chanz said...

Well, you never know what got into their heads..

Shivani said...

Lol.. When I first saw this Ad hoarding, I thought "What has a woman-who-probably-has-just-come-out-of-shower-in-a-red-swim-wear got to do with JK cement" and I still haven't figured out.
I think this concept is one from a filthy mind who tried to make the advertisement catchy.

Chanz said...

@ Shivani : true.. And tust me, till now I dont know wats the logic behind it..

Pratik Gupta said...

1. See the basic purpose of Ad is to gain the attention of people and this ad do that.

2. The ad also features the quality of product but do we really know or care abt the qualities of cement

3. The ad leaves a deep message - A gal in full bikini with the tagline - Humhe hai Vishwas, Ki isme hai kuch khas" yeah we all believe that there is something special beneath that bikini....

So I guess I have justified the ad completely :)

Chanz said...

OMG..!! OMG..!! OMG..!!

Look at u pratik.. hats off to your imagination.. lol....

Pratik Gupta said...

Thank you !! *winning grin*

Chanz said...

LOL.. :P